2012 - Coke Zero: Battle for Everything
CLIENT: COKE ZERO / universal
PRODUCTION CO: B-REEL (NEW YORK)
To coincide with the release of the movie Battleship, we worked with Coke Zero to create what was not only an original tower defense game, but also a sweepstakes connected to an extensive backend system allowing players to collect codes from Coke Zero purchases and unlock levels and potentially prizes! As you can imagine, it was imperative that this project was meticulously designed and built. We designed and built the game and interface from scratch, partly from film assets and brand guidelines but also by sourcing an Alexander Skarsgård soundalike and creating dedicated 3D assets. Then we worked with Coke to integrate the entire system and went through rigourous testing.
My Role
Producer
Scoping, budget, client liasion
Building the right team both internal and external across 3D, 2D design, UX, development, integration, and sound
Timeline management, asset tracking
Working closely with tech director to ensure compliance and tech specs were met