2013 - Kenneth Cole Advertising Archive

CLIENT: KENNETH COLE

PRODUCTION CO: B-REEL (NEW YORK)

If you’re a New Yorker you’re familiar with the provocative, often humourous and definitely ubiquitious Kenneth Cole ads. To celebrate its 30th anniversary, Kenneth Cole wanted to create an interactive digital archive to chronicle their 30 year advertising journey. B-Reel was tasked with designing and building not only an attractive front-end to house the extensive and multi-formatted back catalogue, but to future proof it by building a custom CMS allowing the Kenneth Cole team to continue to update the archive going forward. We needed to provide a way to give viewers the option of digging deeper to explore more about the campaigns, navigate the huge collection, and share the content via social.

My Role

Producer

Client management, scope, budget
Team “spider in the web”, ensuring that all aspects from design, build, UX, etc were on track and ensure proper process for feedback and usability testing
Work closely with the Kenneth Cole team to procure assets, copy, and brand approval